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Privacy Policy

How your personal information is collected, used, and protected when you interact with dan-sells.co.uk.

1. Who is responsible for your data?

This website is operated by Dan Cane, Sales Executive at Hedin Automotive Ltd, trading as Hedin BMW Ruxley, Maidstone Road, Sidcup, DA14 5BG.

For the purposes of the UK General Data Protection Regulation (UK GDPR), Hedin Automotive Ltd is the data controller in respect of personal information collected through this site. Dan Cane acts as their authorised representative in handling initial enquiries on their behalf.

2. What information we collect

Depending on how you interact with this site, we may collect the following categories of personal data:

• Contact details - your name, mobile number, and email address
• Vehicle information - your current vehicle registration, make, model, mileage, and condition (where provided)
• Financial preferences - your indicative budget, preferred payment method, and deposit information (where provided voluntarily)
• Purchase preferences - your preferred BMW model, body style, and timing
• Marketing preferences - whether you have opted in to receive communications from Dan, and your preferred contact channels
• Technical data - anonymised website analytics data collected via Google Analytics (GA4), including page views and approximate location

We do not collect payment card details, financial account information, or any special category personal data through this website.

3. How your information is used

Your personal data is used for the following purposes:

• Responding to your enquiry - your contact details and preferences are submitted directly to Dan Cane so that he can follow up with you personally. This is the primary and principal purpose of data collection on this site.
• Integration with Hedin Automotive's systems - information you provide is uploaded into Hedin Automotive's authorised dealer management and customer relationship systems, in full accordance with their data governance framework and UK GDPR obligations. Hedin Automotive may use this information for regulatory record-keeping, internal reporting, and quality assurance purposes.
• Marketing communications - if you have explicitly opted in, Dan may send you occasional updates about BMW models, offers, and news via your chosen contact channels. You may withdraw this consent at any time by contacting Dan directly or by notifying Hedin Automotive.
• Website improvement - anonymised analytics data is used to understand how the site is used and to improve its content and functionality. This data does not identify you personally.

4. Legal basis for processing

We rely on the following lawful bases under UK GDPR:

• Legitimate interests (Article 6(1)(f)) - for responding to enquiries you have initiated and for maintaining records of those interactions in the ordinary course of Hedin Automotive's business
• Consent (Article 6(1)(a)) - for sending you optional marketing communications, where you have affirmatively opted in via the relevant tick box

5. Who we share your data with

Your information is shared with:

• Hedin Automotive Ltd - as the data controller and Dan's employer, who process your data in accordance with their own privacy framework
• Formspree Inc - a third-party form processing service used to securely transmit your submission to Dan. Formspree processes data on our behalf and is bound by appropriate data processing agreements
• Google LLC - for anonymised website analytics via Google Analytics. No personally identifying information is shared with Google through this mechanism

We do not sell, rent, or otherwise disclose your personal data to third parties for their own marketing purposes.

6. How long we retain your data

Personal data submitted through this site is retained in accordance with Hedin Automotive's data retention policy, which reflects the requirements of FCA regulation and UK GDPR. Typically, customer enquiry records are retained for a period of up to six years following the conclusion of any commercial relationship, after which they are securely deleted or anonymised.

7. Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access - to request a copy of the personal data we hold about you
• Right to rectification - to request correction of inaccurate or incomplete data
• Right to erasure - to request deletion of your data in certain circumstances
• Right to restrict processing - to request that we limit how we use your data
• Right to data portability - to receive your data in a structured, machine-readable format
• Right to object - to object to processing based on legitimate interests, including direct marketing
• Right to withdraw consent - where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal

To exercise any of these rights, please contact Dan directly or reach out to Hedin Automotive's Data Protection team. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies and tracking

This website uses Google Analytics (GA4) to collect anonymised data about how visitors interact with the site. Google Analytics uses cookies - small text files stored on your device. These cookies do not identify you personally. By continuing to use this website you accept the use of these analytics cookies. You may disable cookies at any time through your browser settings.

No other tracking or advertising cookies are used on this site.

9. Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, disclosure, or loss. All form submissions are transmitted over encrypted connections (HTTPS). Hedin Automotive maintains appropriate information security policies in accordance with industry standards.

10. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected in the "Last updated" date below. We encourage you to review this page periodically.

11. Contact

For any questions regarding this Privacy Policy, your personal data, or to exercise your rights, please contact:

Dan Cane
BMW Sales Executive
Hedin BMW Ruxley, Maidstone Road, Sidcup, DA14 5BG
Via WhatsApp: +44 7827 138197

Last updated: June 2026