Dan Cane · BMW Sales Executive · Hedin Ruxley

Your next BMW,
done properly.


One person to talk to from the first conversation to the day you drive away, with a strong team around me every step of the way. And it all moves at your pace, not a sales pitch's.

The promise

One name you know.
A proper team behind it.


When you buy a BMW through me, I am your point of contact. Not a rotating cast, not a shared inbox - me.

And I have a strong team around me to help at every step: technicians who prepare your car properly, a handover team who present it beautifully, and a service department who look after it for years to come. You get the best of both - one familiar face who knows your whole story, and a proper dealership behind that face doing what it does best.

What that means for you is simple: the thread never gets dropped. You always know who to speak to, your questions come to someone who already knows the back-story, and nothing gets passed around until it goes quiet. From your first message to long after you have driven away, that person is me.

No scripts. No pressure. Just straight answers, so you can make your own call.

A little about me

Cars are not just the day job.


I have been around cars my whole life. Weekends have meant motorsport and autotesting - the kind of driving that teaches you what a car is really doing underneath you, and what separates a good one from a great one. You cannot fake that sort of interest for forty hours a week, and customers can always tell.

I also cover serious miles - 25 to 30,000 a year - and a good chunk of that is now electric. It has worked brilliantly for me, so when you ask about real-world range, charging on a long run, or how the sums actually stack up after a few years, you get an answer from someone who lives it, not a line from a brochure.

What that means is straightforward: when I give you a view, it comes from genuine experience with the cars - and it is always offered, never pushed.

Dan Cane at the Hedin Ruxley showroom
Dan Cane, Hedin Ruxley
In their words
“The whole process from test drive through to purchase and handover was amazingly smooth and well executed. Dan and the team were extremely supportive, answered every question, and made the entire experience very satisfying.”
Verified customer
“An excellent experience purchasing my BMW at Hedin Ruxley. Dan was very professional, knowledgeable and helpful when placing my order, explaining everything clearly and thoroughly.”
Verified customer
“Everything is going great and the car is driving brilliantly. I am still loving it and have had many compliments on it. Thank you again to Dan for all the help.”
Verified customer
When you want the numbers

The practical shelf.

Offers and stock live on their own pages, with the full figures and the full terms - there when you want them, never shouted at you.

Also here when you need them: plain-English finance guides and the referral thank-you.

Talk to Dan

One conversation, whenever you are ready.

No forms to fight through and no call centre. Pick whichever way suits you and it comes straight to me. I will reply personally, usually the same day.

Send me a message

It comes straight to me and I will reply personally, usually the same day.

Sent - thank you.

Your message is with me and I will come back to you personally.